Wednesday, August 09, 2006

Oprah's Impact on Sales

The dream of many authors is to get mentioned on Oprah's show. Some authors even have this as their marketing plan -- which isn't much of a plan. But the Chicago Sun Times had an article yesterday about a persistent author and how her persistence paid off. Although her book wasn't selected for Oprah's Book Club, the author attributes her appearance on the show to 35,000 book sales and a number 5 ranking on Amazon.

Publishing isn't a get-rich-quick scheme but occasionally some luck comes along -- like being on Oprah. For the rest of us we need to implement our solid marketing plan. I'm working on different elements of mine now for The Election.

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